ABOUT CAREON
WHAT IS CAREON
CAREON was created for modern professionals who are constantly on the move and want to maintain a polished and confident appearance throughout the day. In today’s fast-paced lifestyle, convenience and self-care have become essential, yet traditional travel accessories often feel disposable, fragile or limited in use.
CAREON redefines everyday portability by offering a premium, multifunctional atomizer designed to fit seamlessly into daily routines. Its sleek and compact design makes it easy to carry in a handbag, pocket or travel case while maintaining an elegant and minimal aesthetic.
More than just a perfume spray, CAREON is designed for multiple uses. It can be filled with perfume, face mist, hair spray, essential oils or other liquid self-care products, making it a versatile everyday essential for work, travel and social moments.
Built with durability and reusability in mind, CAREON combines luxury with practicality. The product reflects a lifestyle centered around confidence, preparation and modern mobility helping users feel refreshed, prepared and self-assured wherever life takes them.
CAREON stands for premium self-care, always within reach.
THE FACE BEHIND CAREON
CAREON was created by Farah, a second-year Communication Management student at Howest Kortrijk. The project started as a university assignment in which students were challenged to rebrand an existing product and develop a complete brand experience around it.
For CAREON, she created a full brand identity and strategy focused on modern professionals who value confidence, mobility and self-care in their everyday lives. The project included the development of a brand book, visual campaigns, product concepts and a fully designed website.
Through CAREON, the project explores how branding, storytelling and design can transform a simple functional product into a premium lifestyle experience centered around confidence, convenience and self-care on the go.
FIND US HERE
CONTACT US
Mail: Farkhonda.shirzad@student.howest.be
Tel. +32 06 04 08
Loc:, Sint-Martens-Latemlaan 1B, 8500 Kortrijk